Learning path · AI in film and TV
Rights, consent and disclosure
What UK makers can and can't own, use, copy or fake with AI, and what unions, broadcasters and streamers expect you to disclose. Last checked 11 November 2026.
Free films in teaching order, for one craft. Watch, tick them off and test yourself. It's practice that prepares you for an Academy course. This one prepares you for AI tools Foundation.
Lesson 1
Copyright
Intellectual Property Office UK · 4:07 · original on YouTube
You will learn: Explain what UK copyright protects, who owns it and how long it lasts.
Note: c. 2014, the UK Intellectual Property Office's own explainer: old but still the right baseline. It predates AI; lessons 2–3 add the AI layer.
By the end you will be able to
- Explain who owns AI-assisted work in the UK and why exclusive rights in wholly AI-generated output cannot be promised while CDPA s9(3) is under review
- Check a tool's training data, upload and indemnity terms before using it on a paid job
- Get written, project-specific consent before cloning or altering anyone's face or voice, and know the union terms that apply
- Label AI use and attach Content Credentials (C2PA) where a commissioner or platform expects it
- Know why AI music is for temp, pitch and online use only, and what the BBC, Channel 4 and Netflix require you to agree in advance
Test yourself
Could you do it on a set?
5 real situations, one for each thing this path teaches. It's optional practice, not pass or fail, and your answers stay on this device.
Next: do it for real
This path prepares you for AI tools Foundation.
Rules before tools, then AI in pre-production, the edit, VFX and clean-up, sound, generative video, and rights and disclosure. Optional practice task: one real clip through transcript search, clean-up and a mask, logged and labelled.
It's free and open in the pilot. Finish it to book a competency check, then a practical on our unit.
How learning with FIF works
Learning path. Free films in teaching order, for one craft. Watch, tick them off and test yourself. It's practice that prepares you for an Academy course.
- Learn onlineFree films, paths and Academy coursesYou are here
- Competency checkA short check with us, online or in person
- In-person practicalOn our unit at Pinewood or 3 Mills
- FIF CertificateFrom the practical only
The FIF Certificate comes only from the practical. How it works · Book a competency check
Copyright of AI-generated works: approaches in the EU and beyondEuropean Parliamentary Research Service · Lesson2 min.
Artificial intelligence, intellectual property and the creative industries | LSE EventLSE · Lesson1 h 32 min.
Adobe MAX 2025 Interview – Firefly, Responsible AI, and the Future of Creative ToolsCineD · Lesson22 min.
Ownership And Safety | Generative AI | AdobeAdobe · Lesson3 min.
Copyright Law and Generative AI Training CPDP 2026CPDPConferences · Lesson1 h 11 min.
Episode 3: AI and Performance Rights - East Midlands SpotlightEquity East Midlands · Lesson13 min.
How to Clone Your Voice with AI - Realistic AI Voice Clones (Full Tutorial)ElevenLabs · Lesson11 min.
Across All Sectors AI in Games, Dubbing, Ads and Animation, with voice & screen actor, David MenkinBRAVA · Lesson34 min.
New NetCode Gains: Workplace Protections and AISAG-AFTRA · Lesson4 min.
Sign your Creative Work with Content Credentials | AdobeAdobe · Lesson5 min.
Mapping the Ethics of AI in Documentary Filmmaking: From Archives to Deepfakes | Academic PanelMezinárodní festival dokumentárních filmů Ji.hlava · Lesson1 h 24 min.
Go further
Beyond YouTube, labelled honestly. Free first. Paid options are labelled.
- Equity AI Toolkit Free
Equity (UK performers' union). Union guidance and template wording for performers on AI, scanning and consent; some resources are for members. - Stop AI Stealing the Show campaign Free
Equity. Equity's campaign for personality rights; a union position, not neutral guidance. - Bectu statement on AI copyright opt-out (18 Mar 2026) Free
Bectu. The crew union's current position: consent, attribution and pay for freelancers. - Writers' Guild of Great Britain: AI campaign and guidance Free
WGGB. Find the AI pages from the home page; the site blocked our automated link check, so the deep link is not given. - Report on copyright and artificial intelligence (18 Mar 2026) Free
UK Government (DSIT and IPO). Primary source: opt-out no longer preferred; proposes removing protection for wholly computer-generated works; will consider a digital replica right. Long. - Copyright and AI consultation (closed) Free
UK Government (gov.uk). The original consultation and options; superseded in part by the March 2026 report. - AI in the Screen Sector: Perspectives and Paths Forward Free
BFI with the CoSTAR Foresight Lab. June 2025 report with nine recommendations, including licensing, skills and disclosure. - Harnessing AI innovation in UK production Free
Pact. Producers' trade body position; the full Pact AI Principles page is for members only. - Channel 4 AI Guidelines for producers Free
Channel 4 (4Producers). Disclose to the commissioning editor, get explicit consent for likeness and voice, and agree labelling. - BBC Editorial Guidance: the use of Artificial Intelligence Free
BBC. Includes a section on independent producers: discuss material AI use as part of commissioning. - Using Generative AI in Content Production Free
Netflix Partner Help Center. Five guiding principles and when written approval is needed; the US streamer's rules, applied to UK productions too. - C2PA (Coalition for Content Provenance and Authenticity) Free
C2PA. The open standard behind Content Credentials; technical specifications and explainers. - Content Credentials: Verify Free
Content Authenticity Initiative. Upload a file to inspect its Content Credentials; a missing credential does not prove a file is fake.
For learners and trainers
Every lesson is a free video by its original maker, played from YouTube with privacy-enhanced settings. Found a broken video? Email [email protected].