Get help now Watch Apply
SearchApply or register interestContactGet help now

Policy · AI

AI use policy.

We use AI to do more with a small team, and we teach it. People stay in charge of every decision.

Principles

  1. People decide. AI can draft, transcribe, summarise and analyse. A named person checks every output before it is used, and remains responsible for it.
  2. Consent for likeness and voice. No one's face, voice, performance or creative work is used to train or generate anything without their written consent.
  3. Credit and honesty. Where AI has been used materially in a piece of work, we say so. AI is never credited as a member of crew.
  4. Data protection. Personal data goes only into business accounts that do not use it to train models. Special category data, such as faith, ethnicity and health, is anonymised before any AI-assisted analysis, with consent.
  5. Rights. We respect copyright and the terms of the tools and productions we work with. Nothing confidential to a production goes into an AI tool without the production's permission.
  6. People first. AI supports trainees and crew. It is not used to replace paid roles on our programmes.

Teaching

Our AI in production training follows these principles and tracks industry guidance. See what the industry says.

Review

Reviewed every year by the board, or sooner if the law or industry guidance changes.